the social stock exchange - becoming Dianova's shareholder

Investing in 200,000 "social shares" that will never loose value!

Portugal, November 2nd - On November 2nd, an innovative social initiative called a"Social Stock Exchange” was launched in Lisbon. This initiative was developed by "Attitude", a non- profit organization in partnership with the well-known Euro-American for-profit corporation, Euronext, and supported by the EDP and Calouste Gulbenkian Foundations.

What is social stock exchange?

A Social Stock Exchange replicates the traditional stock trading practices of Euronext Lisbon, Portugal’s financial stock exchange. The original idea was developed by the non-profit organization, Attitude, which created the first worldwide Social Stock Exchange for BOVESPA – Brazil’s stock exchange. Its role is to facilitate the interaction between Social Organisations, which are selected based on strict standards of outcome efficiency and effectiveness, and “Social Investors” who are willing to make financial investments in these Organisations by acquiring shares of their “Social Stock” – utilizing the same procedures through which they would acquire corporate shares stock as financial investments.

This innovative initiative represents a solution towards making our society more fair and socially more sensitive. The BVS (Bolsa de valores Sociais – Social Stock Exchange) of Portugal opened for business on November 2nd, 2009. It is the second social stock exchange platform to open and the first to be introduced in Europe.

By promoting Social Investments, BVS supports the concept that the support of social organisations should not be seen as philanthropy or charity, but as a form of investment likely to enhance the well-being of our society and, by doing so, create a healthier economy which will generate a new kind of financial return known as “Social Profits”.

For Social Investors

Every organisation and project listed on the BVS Exchange website are presented in a way that will allow the social investor to choose charitable organisations and projects that better fits its financial interests and its concepts of social investment. Projects can be sorted by theme, location, field of activity, and cost. Each social share has a fixed price of one Euro (€ 1). After completing a simple registration process, investors may purchase a minimum of 10 social shares, costing € 10, and may choose to build a social stock portfolio by investing in more than one charitable organisation and project.

Shares may be paid for via credit card or cheque. The organisation being supported by the investment is responsible for sending a donation receipt to the social investor. All data and information submitted by social investors is confidential and protected, and BVS policy prevents it from sharing information with third-parties.

Why Invest?

Projects and organisations listed on the BVS exchange are carefully selected. The process of selection is conducted in order to ensure that projects are able to offer effective solutions to established and emerging social problems, with specific results that will benefit local communities. BVS’s challenge is to identify and list projects that mitigate or eliminate situations of social vulnerability. 100% of an investment is transferred to the organisation.

Ensuring Trust, Credibility, Transparency and Accountability. The investor may monitor his investment through annual and periodic social impact reports regarding each organisation and project, ensuring him that his investment is generating Social Profit.

For Social Organisations

In order to submit a project, social organisations must fill out a simple registration form, available on the BVS website. This form will be evaluated by Attitude experts in a process that should take no longer than 30 days. If the proposal fulfils the requirements of BVS, a visit to the organisation and/or its project is scheduled so that Attitude's representatives may get to know the organisation, its projects, the community it represents, the challenges that may need to be overcome and the expected social impact.

Once a project is listed on BVS www.bvs.org.pt, Euronext Lisbon and its founding partners are responsible for attracting social investors who will acquire the Project’s social stock. 100% of the funds are transferred to the listed project, since no commissions, management fees or other costs will be charged by BVS. Once all shares of a project are sold, a new project sponsored by different organisations is listed.

"Education is the Best Prevention", a New Project of Dianova

As of November 13th, four organisations were listed by BVS. Three have reppresented Entrepreneurship projects and one Education, the latter being Dianova’s "Education is the Best Prevention" project. Over 20 organisations began the registration process during the first week of the BVS investment program, and over 150 individuals and companies became Social Investors during the first week of operations! Moreover, BVS has received very encouraging press coverage, and is also causing positive commotions in Social Network forums such as Facebook and Twitter.

Read Dianova's Project

An English version of BVS website will be soon be available at www.bvs.org.pt